SOLUM unveiled its latest retail innovations at the NRF 2025 Retail Big Show, held from January 12 to 14, 2025, at the Jacob K. Javits Convention Center. These innovations include the eco-friendly Power Rail, designed to significantly reduce disposable battery usage. The new solutions aim to tackle sustainability challenges while enhancing operational efficiency for retailers worldwide.

Power Rail: A Milestone in Sustainable Retail Practices

The Power Rail is a sustainable retail solution designed to eliminate disposable battery usage in Electronic Shelf Labels (ESLs). By harnessing energy from in-store lighting, it reduces environmental waste and lowers operational costs for retailers. This technology simplifies operations by addressing labor-intensive battery replacements and supports sustainability goals, making it particularly effective for grocery retailers managing complex workflows.

Expanding Retail Insights with IoT and AI Solutions

SOLUM’s Vision AI technology enhances in-store analytics by providing real-time insights into customer engagement. Through eye-tracking analytics and interest zone identification, it optimizes product placement and refines promotional strategies to elevate the shopping experiences. In addition, SOLUM’s BLE-based tracking systems generate heatmaps and visitor flow data to support strategic resource allocation. The Temperature Tracking Tag ensures optimal storage conditions for perishable items, helping retailers reduce food waste and inventory losses. With data-driven tools, these IoT solutions collectively enable retailers to improve operational efficiency while aligning with sustainability initiatives.

Enhancing Customer Experiences: Newton Play and Touch Finding

SOLUM’s Newton Play interactive signage provides personalized product information and targeted advertisements, enhancing the shopping experience. By pressing a single button, customers gain access to dynamic content that supports informed decision-making during the purchase process. The Touch Finding feature, powered by LED-guided navigation within Electronic Shelf Labels (ESLs), allows customers to quickly locate desired products. This technology helps enhance customer satisfaction by reducing search time and improving navigation efficiency, particularly in high-traffic retail environments.