2017.01.20 (금)

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Shiseido Acquires a U.S.-Based Start-Up, MATCHCo, Through Its Regional Headquarters, Shiseido Americas

Award-Winning Beauty App Empowers Consumers Through Customization
Creates Opportunity to Leverage MATCHCo’s Platform Technology and Digital Insight Tools Across Shiseido’s Portfolio


<photo The MATCHCo App >


New York--(Business Wire/Korea Newswire) January 19, 2017 -- Shiseido Company, Limited (“Shiseido”), announced today that its regional headquarters and consolidated subsidiary, Shiseido Americas Corporation (Delaware, USA; “SAC”), has acquired MATCHCo (California, USA), a privately-held company utilizing revolutionary technology and innovative digital tools to provide consumers with individually customized foundation at scale. 


The synergy of MATCHCo’s innovative digital tools and Shiseido Group’s R&D capabilities will help to enhance a business model that captures a major consumer trend: cosmetics customization. 


About MATCHCo 


Founded in 2013 by personalization and technology experts Dave Gross and Andy Howell and backed by patented technology, MATCHCo lets customers scan their unique skin tones through its mobile app and uses the data collected to individually blend a perfectly matching custom foundation for each consumer. The MATCHCo app is currently distributed through Apple’s App Store and was featured as “Best New App” and “Best of November” at launch in November 2015. Since then, it has also received beauty breakthrough awards from Teen Vogue, Good Housekeeping and others. 


MATCHCo will remain based in California, with its engineering team in Palo Alto and its marketing and operations hub in Santa Monica, and will become part of Shiseido’s Global Makeup Center of Excellence, led by Jill Scalamandre and based in New York. 


Customized, Digital, Direct-to-Consumer Growth Model Roll-Out 


Combined efforts of MATCHCo and Shiseido Group will result in a roll-out and enhancement of a business model that quickly responds to changes in consumer needs and the rapidly growing market. 


View source version on businesswire.com: http://www.businesswire.com/news/home/20170118006208/en/


News Source: Shiseido Company, Limited

Web Site: http://www.shiseidogroup.com/

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